Bonuses have long been part of iGaming operations across markets and are a fundamental tool to attract, engage, and retain players. In recent years, successful user retention becаme more and more crucial for operators as the cost per acquisition becomes higher.

In a competitive environment where bonuses can be the differentiator, operators need to take another look at their approach to understand how to increase bonus effectiveness and distinguish themselves from the competition. In this article, we’ll be looking at the areas that operators can explore to take their retention capabilities to the next level.

These are the fields you need to consider if aiming at better bonusing: 

Flexibility

As iGaming software providers, Gaming Entertainment's role is to provide operators with best-in-class solutions that enable them to offer their players the best rewards in creative and flexible ways. That means modern bonus platforms need to go one step further to offer the agility and feature sets to accommodate the needs of today and to be ready for any new integrations, technologies, regulation requirements changes, and more.

A flexible bonus engine should allow the creation of bonus bundles, versatile rule definitions with games, events, player segmentation, and actionable triggers like deposits, wagering, losses, logins, and other interactions.

Ecosystems

By thinking of bonus solutions in terms of an ecosystem rather than standing alone, operators will quickly realize how powerful they can be. This line of thinking around the bonus engine means that operators can retain their players across verticals such as casinos, live casinos, and sports.

This more open approach also means that other solutions can be integrated into the wider offering, with specialist software providers being able to implement powerful retention features.

Leverage big data

Knowledge is power, and understanding players' needs has never been essential. To excel in player retention, the platform should continuously learn about the user's activities using machine learning modules and AI applications. By analyzing their sessions, operators will be managed to reveal deep insights into player behavior and offer personalized betting opportunities.

Big data is already being used by some of the largest iGaming companies to help them target new customers and deliver better experiences for existing ones. With personalized recommendations and offers, data can help operators get the right products in front of the right customers at the right time.

 In the iGaming industry, we already witnessed such implementations through game recommendation engines and reward campaigns. Through more effective personalization, operators can deliver more targeted experiences to players based on their behaviour, preferences, and profile.

Automation

Automation is the other side of the big data coin. After all, what use is having all this information if it cannot be processed and understood properly? Analyzing and acting upon all of the insights gained by the collection of big data can be an impossible task for human interpreters, or at least will come with huge operational costs. By employing automation and artificial intelligence, operators will be able to tailor highly targeted offers and promotions for more granular customer segments, ultimately leading to higher ROIs and lower costs across the board.

Automation isn't only useful for promotions and retention. By being able to interpret all the data, platforms will have more flexibility than ever before, with more features and configurations to fine-tune experiences at a player level and react in real-time.

Never stop innovating

At Gaming Entertainment, we believe that innovation is the key to success in the ever-evolving iGaming industry. Our Fortuna iGaming platform represents the next generation of iGaming technology, designed to empower operators to thrive in a competitive marketplace. In today's dynamic gaming environment, operators need a flexible bonus engine that adapts to the unique needs and preferences of players. With Fortuna, operators can leverage advanced bonus management tools to create tailored promotions that drive player engagement and loyalty. Whether it's free spins, deposit bonuses, or cashback rewards, our platform empowers operators to deliver incentives that resonate with their audience.

Contact us to learn more about how to increase bonus effectiveness and take player retention to the next level to offer a superior iGaming experience through real-time engagement.